Tell us a bit about yourself
I come from Pakistan and moved to Hong Kong when I was 8. Fashion has always been my passion, especially eastern wear. I’ve been pinning posts on Pinterest for as long as I can remember. I’ve always wanted to start my own eastern wear clothing brand, and so I did, all by myself.
What made you start your company?
Ever since I figured out that I wanted to work for myself rather than under someone else I had put my mind on starting this clothing brand which is still very small and I would say not as professional as many others but hopefully we will get there one day. Honestly speaking, I have never enjoyed making money by working under someone, I have always wanted to be my own boss, do whatever I want, i’m a person with lots of ideas and whether I successfully execute them or not is another question but I always like to try and I feel like will you have that power are you can do you whatever you want, it motivates you even more. So, I started ANAAQ, which means difficult work/trouble, and to say it’s been difficult would be an understatement, but I believe it’s the difficult things and the troubles that makes you learn and grow.
Tell me about your product and brand?
I started with only eastern wear and jewellery, and slowly branched into shoes (khussay). All of our pieces are sourced from India/Pakistan. I believe that fashion is for everyone which is why I try my best to set prices as affordable as possible. I also try to bring out unique pieces which you might not find in Hong Kong in order to stand out, hence, the khussay have been a great hit.