Behind The Brand

anne kirstine lund

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp

Tell us a bit about yourself 

My name is Anne, I’m 23 years old, and I’m from Aarhus in Denmark. I have never really been that creative, but it all changed when I decided to learn how to crochet. I’ve tried to learn knitting several times, but I never really got the hang of it so crochet was an easy choice as I would only have one stitch to focus on at a time, haha.

What made you start your company?

I started crocheting in November 2020 out of Corona boredom. I started out by crocheting Christmas decorations which turned out very far from how it was in the pattern (see photo). I got better and slowly I got the hang of it. It makes me relax and I can really just go into “the zone” and it’s so calming.

 Tell me about your products?

I mostly crochet bags. I like to crochet stuff I can use – opposed to small figurines and teddy bears. I’ve also made blanket and some sweaters, but yeah, bags are my favorite thing to make. Also, because I’m sewing in the lining which mixes two types of craft (crochet and sewing) I feel like I’m expanding my horizon.

What struggles have you faced when getting into the industry?

I didn’t know how to crochet, I guess. I also didn’t know if I would keep doing it or if it was just a phase. But I ended up loving it.


How did you get over them?

I found more advanced patterns that I wanted to make so I had to improve my skill level in order to make them.

Is any advice for others just getting started?

Don’t give up even if you’ve unraveled your project several times. Maybe try a different project for a while and come back later to the project you struggle with. Join crochet Facebook groups or post at r/crochet on Reddit.

Do you have a favourite quote?

I like this quote as it encourages me to live more in the now and to not wait for something “better”. If I don’t win the lottery, everything will turn out fine anyway.

Let us make you a website for free.