Behind The Brand

Bain De mousse

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Tell us a bit about yourself 

My name is Lauren, and I live in Singapore. I’m currently studying in school, while also finding the time to play sports and run my small business! Being quite an introvert, I like to spend time at home. That being said, I also love to have fun with friends and family.

What made you start your company?

Since I was small, I’ve always enjoyed creating things by hand, whether it be tons of rainbow loom bracelets and charms, sort-of-working mini vending machines, heaps of slime, or (questionable) paintings, it has always brought so much joy…and sometimes fits of frustration. The simple yet thrilling idea of making things—anything really—is what inspires me the most. That is the very seed that my business was built upon. That one initial spurt of excitement about being an entrepreneur spiralled into plenty of thinking and researching time. Eventually, I figured out the amount of water and sunlight my little seed needed to grow its roots and start sprouting. Bath bombs—this was the product I chose to make and sell. No other particular reason than that it’s fairly easy to craft from scratch, relatively popular among my target audience, and reasonably cheap to invest in. With a product idea, support from family, and a great deal of determination and anticipation, I set out to launch my very own business!

Tell me about your product and brand?

My brand name, Bain de Mousse or on Instagram, is born from the French translation of “bubble bath.” Although it’s not very easy for people to remember, lest pronounce, I find it an essential part of my identity reflecting on my brand’s identity. My plans for the brand aesthetic were pretty and colourful, not too dainty but not too bold. I only sell handmade bath bombs as of writing this, though I am soon preparing to introduce shower bombs into my line! I try to use locally sourced ingredients in my products, with natural, skin-loving attributes. Along with that, I strive to take care of our precious environment, hence the eco-friendly packaging alternatives I use. I treat every order as a gift, which is why I love to package them so much, trying to make each one special for the customer!

What struggles have you faced when starting up a business?

One of my biggest struggles is time. I officially launched at the start of summer, where I barely had any school work to complete. But with the new school year in motion now, productivity and progress have taken a much slower pace. Especially while juggling two time-consuming sports as well, it becomes difficult to prioritise and manage my time efficiently.

How did you get over them?

I haven’t yet broken through these obstacles since I am still in the early stages of my business, but I am always learning with an open mind.

Any advice for others just getting started?

I think the number one thing is to just start. The sooner you take that first step, the less you stay idle, nervous about the what-ifs. Tune into and really focus on that desire to make something that you can call your own. Plant that seed and give it the care that it needs for that flower to grow.

Do you have a favourite quote?

I have multiple favourite quotes from the movie “Me Before You” but I think the one that encapsulates it all is: “You only get one life. It’s actually your duty to live it as fully as possible.”

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