Behind The Brand


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Tell us a bit about yourself 

I grew up in Hong Kong but studied and worked in the US for a number of years before returning in 2020. I’ve always been a huge foodie and enjoy trying new cuisines and restaurants. Though I’m usually caught up in work, in my spare time I relax and watch movies.

What made you start your company?

I wanted to offer HKers a healthier alternative to beer while still offering a fizzy and refreshing experience. The category known as hard seltzer, which is low alcohol sparkling water, is relatively new but already outselling beer in other parts of the world – since this didn’t exist in Hong Kong, I decided to launch my own brand.

Tell me about your product and brand?

BubbleMe is Hong Kong’s leading brand of hard seltzer. We officially launched in June 2021 and are currently available in around 300 stores in HK as well as most of the online platforms. Our mission is to offer “cans of happiness” – this is achieved by allowing people to drink alcohol while minimizing the guilt of calories, sugar, and feeling of being bloated.

What struggles have you faced when starting up a business?

We’re not only a new brand, we’re also leading a new category in the industry. It can be difficult to let people know why we think a health-conscious brand would succeed, since health isn’t normally associated with drinking. We’re trying to change that.

How did you get over them?

We’re still not over our struggles, but persistence and figuring out the right messaging is key. For example, we spent about 3 months trying to figure out the best way to translate hard seltzer in Chinese.

Any advice for others just getting started?

Make sure you’re clear on your competitive advantage – understand exactly why your target customers would buy your product or service and not your competitors.

Do you have a favourite quote?

“Only a life lived for others is a life worthwhile” I believe it’s attributed to both Mother Teresa and Einstein

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