Tell us a bit about yourself
Team enid is formed by 3 girls who are enthusiastic in analytical science, aromatherapy and connections with people and nature. We have Jamie, Hilary and Tiffany, all grown up in Hong Kong and studied abroad in the UK/Australia with a common career background in aviation.
Jamie: Curious nature enthusiast x Airline disruption recovery specialist x UK IFA aromatherapist student Hilary: Life explorer x Photographer x Airline schedule planner x US NAHA certified aromatherapist Tiffany: Humble designer x Private pilot x Airport operations specialist x US NAHA aromatherapist student
A metaphor to describe team enid is “a girl flying a kite” where the kite represents the many creative ideas, the string acts as a bridge to connect ideas with implementation, and the girl on the ground is steadfast in enid.scents’ core values – eco-consciousness and interconnectedness between people and nature. And the three of us take turns being in different positions in different circumstances!
What made you start your company?
Love & Care for nature and people. enid.scents was founded in the midst of the COVID-19 pandemic when we tended to stay indoors more often and were unable to meet our friends and family due to social distancing rules and travel restrictions. Through sharing our favourite scents of nature with the use of 100% pure essential oils and only plant-based ingredients, we are passionate in bringing nature indoors and showing our love and care in a physical form, through our Bamboo Massage Candles™ and other aromatherapy products.
Tell me about your product and brand?
Being the only Bamboo Massage Candles™ shop in HK, enid.scents is a homegrown eco- and wellbeing-conscious brand that possesses the passion in “sharing the scents of life and reconnecting the spirits through breaths”. Uniquely housed in natural bamboo containers, formulated with ethically sourced essential oils and complemented with organic virgin jojoba/sweet almond oil, Bamboo Massage Candles™ are designed to offer a holistic candle burning experience with healing aromatherapy benefits through inhalation and skin absorption. In compliance with International Federation of Aromatherapists standards, our skin-safe and compostable burners add a sense of profound tranquillity to your everyday self-care rituals that does not come at the expense of the environment.
At enid.scents, “enid” stands for “empower and inspire dreamers”. We do not only create scents, but also actively promote a more conscious lifestyle by delivering self-love messages to everyone’s heart through our empowerment themes. Every candle comes with a theme card that inspires living a more fulfilled life of your dreams with peace, energy and compassion while inhaling your favourite scents of nature.