Behind The Brand


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Tell us a bit about yourself 

I am originally from Indonesia of Indian descent. I’m now married and settled in Hong Kong with two children. I love music and I am someone who is very passionate about creating designs of my own. Eternity jewels were born by chance from one such design. It’s extremely gratifying to watch peoples ideas come to life when they customize their gifts.

What struggles have you faced when starting up a business?

Being a mother of two when I started this business my children were very small and because it was initially just a fun project I never imagined the business would reach this height of success in such a short span of time.  I do feel after my jewellery business does get a little neglected and I could do so much more in terms of marketing.


How did you overcome them?

I am gradually taking the initiative to collaborate and help my business grow in order to reach a larger audience on a social media platform.

Any advice for others just getting started?

Never underestimate the potential of your power.

Do you have a favourite quote?

Life is what happens when you’re busy making other plans.

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