House of Jane - Behind the brand

Behind The Brand

House of jane

Tell us a bit about yourself

I am originally from Miami, FL and moved to Brooklyn, NY in 2017. I come from Cuban and Jewish roots which allowed for a diverse childhood of celebrating two amazing cultures. Since I was a kid, I have loved everything regarding the arts: theatre, music, photography – anything creative!

What made you start your company?

In the beginning of the pandemic, I knew I wanted to fill my extra time with something creative. The idea of creating House of Jane sparked while watching one of the Vice-Presidential debates in October 2020. From that debate, I created my first digital illustration of Kamala Harris saying “I’m Speaking”. Since then, House of Jane has been a creative outlet for me where I create items based off of nostalgia and current political or cultural relevance.

Tell me about your product and brand?

House of Jane Shop was created in 2020 and began connecting with a multi-generational community of sticker lovers, print collectors, and merch junkies. House of Jane carries a unique blend of niche products like digital illustrations and physical items like mugs, vinyl stickers, shirts, and greeting cards—intentionally relatable gifts for anyone. Rated as a “Top Shop for Gifts” on Etsy, House of Jane offers curated products crafted around themes from TV shows & movies, political relevancies, millennial memorabilia, and available for custom orders as well.

What struggles have you faced when starting up a business?

I think the most challenging part of starting a business is the HOW. I knew what I wanted to do but didn’t know what was the most efficient way to produce it. Putting your own money and TIME on the line can be risky, but in the end it will always be worth it – even if its’ a failed attempt. There isn’t a perfect equation for how to have a successful small business (also, success is different for everyone!) – it’s a lot of trial and error and seeing what works best for you as a small-business owner.

How did you get over them?

I pushed myself to not let fear of failure get in the way. Creating something completely new by yourself can be freeing but also daunting since you call all the shots (whether they are good or bad ones). Creating House of Jane and publicly sharing my art (and trying to get people to buy it!) has been a sincerely scary experience but absolutely worth it!

Any advice for others just getting started?

What’s important to remember is that doing the damn thing is a success within itself. At the end of the day, you are investing in yourself which is the greatest gift you could give to your mind, body, and soul.

Do you have a favourite quote?

“You can. You will. Now try.” (Shameless plug – I have a sticker of this in my shop!)

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