Behind The Brand

Liz Fry Design

Tell us a bit about yourself 

I’m from the UK. My background is in textiles, so naturally I love walking around cities finding repeat patterns in the urban landscape and visually stimulating details that are often overlooked. I have an intrinsic eye for colour and am always playing around with new colour palette ideas.

What made you start your company?

Having worked in the Fashion Textile industry for over a decade I was made redundant. This gave me the luxury of time (and a little money!) to sit back and think what next? I’d always dreamt of having my own business but was never sure of ‘what’? I travelled for a while, exploring different crafts and manufacturing processes, returning to HK armed with a fresh outlook and focus. I realised I could combine my love for overlooked details, patterns and colour with my desire to run a business.

Tell me about your product and brand?

Liz Fry Design is a Hong Kong design company that supports and celebrates the local art community, whilst upholding sustainable principles. All of our Hong Kong-themed products are created as sustainable and environmentally conscious as possible. Liz Fry Design creates Hong Kong themed artworks that are then placed onto ‘lifestyle’ products which are produced on sustainable materials. We aim to bring colour and art to people’s lives in a less disposable way. We strive to educate on global waste and pollution issues, whilst celebrating Hong Kong culture and local artists. Each range we commission a local ‘artist’ for 1 feature artwork that encompasses their Hong Kong.

What struggles have you faced when starting up a business?

Not having enough hours in the day?! But mostly finding manufacturers that will entertain low minimum order quantities. Because LFD has sustainable and environmental principles, we don’t want to ‘mass-produce’ items. We want each collection and item to be limited, unique and last.

How did you get over them?

Plenty of research, lots of dialogue and sticking with suppliers that we’ve come to trust.

Any advice for others just getting started?

1) Jump. Accept the fear of the unknown and GO for it! 

2) Keep pushing, there will be struggles and frustrating times but they are not permanent. Appreciate them as part of the journey and you will learn from them. 

3) Always have an ear for your customers/clientele

Do you have a favourite quote?

“The greatest risk in life is to risk nothing”

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