Behind The Brand


Tell us a bit about yourself 

I’m Ita. I was born in Indonesia, a country that consists of over 17000 islands, a variety of cultures and an abundance of good food. During my time working as a flight attendant for several years in Indonesia, I had the opportunity to meet different people with various personalities which has opened my eyes to see all the colours and beauty that exist on earth! And that is where my passion for crafts comes from.

What made you start your company?

Everyone is creative, unfortunately some people just haven’t had the chance to show it yet. During this pandemic, when we were forced more indoors, and gave up a lot of activities happening outdoors, I had this idea to share things that I love. I realised that under the dark grey cloud that covered the world, some colour would go a long way to lighten up our homes. That’s why many of my products involve vibrant colours in their design.

Tell me about your product and brand?

Macraftastic! Macrame is the major part of what I do, hence the ‘Macra’ part of the name. However, I wanted to be able to mix it up with other beautiful craft creations such as weaving.  I find a lot of satisfaction throughout the whole process, from design, through to the preparation and the actual production. Workshops by Macraftastic not just help an individual create a single item, but help them learn different techniques to be able to create their own projects in the future should one wishes to be a bit adventurous.

Macraftastic hence is the essence of the whole brand, and its motto…“Making Crafts is Funtastic!” Every product one finds available at Macraftastic is one-of-a-kind!  Each and every single piece has its own beauty as they’re NOT machine-made. Discover a variety of handmade products as a gift for your loved ones or maybe a little treat for yourself 😉

What struggles have you faced when starting up a business?

Language barrier! As I can only speak English, Bahasa and Maltese, I find it a bit difficult to join pop up markets where organisers and mostly all vendors are local. However, the hardest part comes when trying to explain my products, options, and customisations to non-English speaking customers.

How did you get over them?

Body language and sign language is an international language and it’s amazing how far it can get you. It’s probably very funny seeing the conversation happening from afar, but am incredibly grateful for the very understanding customers I get. Going forward, I plan to learn the language for a more facilitated shopping experience.

Any advice for others just getting started?

Be humble, stay hungry to learn more and stay honest to your roots while having boundaries.

Do you have a favourite quote?

Do what you love and love what you do! It’s much harder to be successful if you aren’t doing something you love because success does not come overnight. It takes a lot of effort, energy and commitment. The only way to make it bearable is to enjoy what you are doing.

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