Tell us a bit about yourself
My name is Joyce, I am originally from Canada but am currently residing in Hong Kong. Aside from my work I love trying different sports, especially those outdoor! I can’t call myself “sporty” but I do enjoy a great sweat and hold great responsibility for my health.
What made you start your company?
My family loves pets and we always had pets as part of our family. I couldn’t afford the time or money to take care of one in this city by myself. So I thought being in the pet industry could pull be closer to being with and perhaps supporting animal shelters in the future.
Tell me about your product and brand?
I saw wedding photos of pets in flower crowns. A thought came to me “humans dress up everyday, why can’t it be a norm to dress up pets everyday” . I guess it’s an attempt to focus on what pets can wear when they are off leash rather than what kind of leashes they should wear.