Off Leash - Behind the brand

Behind The Brand

Off Leash

Tell us a bit about yourself

My name is Joyce, I am originally from Canada but am currently residing in Hong Kong. Aside from my work I love trying different sports, especially those outdoor! I can’t call myself “sporty” but I do enjoy a great sweat and hold great responsibility for my health.

What made you start your company?

My family loves pets and we always had pets as part of our family. I couldn’t afford the time or money to take care of one in this city by myself. So I thought being in the pet industry could pull be closer to being with and perhaps supporting animal shelters in the future.

Tell me about your product and brand?

I saw wedding photos of pets in flower crowns. A thought came to me “humans dress up everyday, why can’t it be a norm to dress up pets everyday” . I guess it’s an attempt to focus on what pets can wear when they are off leash rather than what kind of leashes they should wear.

What struggles have you faced when starting up a business?

Working full time and Starting a business is really more than two jobs. While the research, photography and freedom of authority is nice; time management is a huge challenge. Prioritising rest, social life, networking, friendships and family in a first tier city, you can imagine.

How did you get over them?

To be honest, I am still working on it. Time management is not something you can get over because life will throw obstacles and new paths for you to reevaluate everything you have. I only hope my confidence can be built so decisions become easier.

Any advice for others just getting started?

If you have an idea and your gut feeling is saying yes. You must go for it, try it, and only look back to say “glad I tried”. Unless you aren’t looking for change, you will never experience how “Failure is the beginning to success”.

Do you have a favourite quote?

“Your meaning in life is what you do.”

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