Behind The Brand


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Tell us a bit about yourself 

I am Sarabe, I am from Hong Kong but I grew up in New Zealand and spent most of my adulthood in Singapore and Myanmar! I love travelling and exploring new things in my neighbourhood.

What made you start your company?

My cofounder Moe and I were not very active people to begin with, but activewear got us motivated and gradually loving all types of workout! However, we found it hard to shop for something versatile, Asian fitting with fabric for hot weather in Asia (with plenty of colours!) so we decided to take matters into our own hands and created our activewear brand.

Tell me about your product and brand?

We are an activewear brand that gives back to charity. Moe and I are from a social enterprise background and giving back is so important to us, so customers can choose to support a charity of their choice when they checkout. Product-wise, our items are size inclusive (sizes range from XS to XXL) and support all you from low to heavy intensity exercise. Our signature product is Butter Leggings, it comes in a range of colours from mint to grey to coral, and many influencers and fitness instructors say that it’s the softest they’ve ever tried!

What struggles have you faced when starting up a business?

Definitely the minimal order quantity that we have to fulfil, which is not easy for a new brand because we also don’t want to produce wastage. That is why we work hard to combine technology to the way we operate to predict customer demand so as to reduce stock-on-hand and product waste.

How did you get over them?

We also use excess activewear material to make accessories like headbands, which we use to tell a story to our community on product wastage, something we care a lot about as the fashion industry has been the no.1 culprit to environmental harm.

Any advice for others just getting started?

Never stop evaluating the value that your brand is bringing and always find ways to improve your model.

Do you have a favourite quote?

“If you want to walk fast, walk alone. But if you want to walk far, walk together.”

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